A Microsoft executive once said that Windows 8 product key will be the decisive product for the company's future. The future depends on whether Windows 8 can be popular and popular on both traditional PC and tablet devices. Everyone knows the tablet is popular and becomes the preferred choice of users. The prevalence of the iPad and recently the Android is causing Microsoft to worry that, if not prepared now, one day no one mentioned Windows anymore.New price strategy
Microsoft has announced the price of upgrading to their upcoming Windows 8 OS will be $ 40. This is an upgrade price that applies to Windows XP, Windows Vista or Windows 7 home premium product key
users. Users who choose to upgrade will also be provided with a free Windows Media Center tool. Customers who purchase computers running Windows 7 before January 1, 2013 will also receive a $ 8 upgrade to Windows 8.
This is a policy that is contrary to the software giant's previous selling strategy. The upgrade price to Windows 7 is $ 220. The upgrade price of Windows 8 has been reduced by up to 90% compared to the previous Windows product key
Betting the future of the company into Windows 8
There is no doubt about the huge expectations that Microsoft put on Windows 8, but the most significant point is the new Metro interface. Microsoft recognizes that operating the OS is now more important than making more money from each of the individual Windows 8 distributions it sells. Windows 8, the OS designed for both PC and tablet, will, in popularity, create a strong foothold for other purposes the software giant is aiming for.
Metro uses Tiles (boxes) that give users instant access to the applications installed on the machine. Experts note that this interface will work effectively on devices with small and medium screens like smartphones or tablets. On the PC, Metro is still receiving mixed reviews. One s
Experts said that Metro on the PC is very messy and confusing.
Regardless of how these comments are to Microsoft, Metro is the future of the company and spreading the Tile on Metro will determine the destiny of Microsoft (each Tile will be an application or service that Microsoft offers. level). In addition, history proves that the diffusion of new operating systems on new devices is not an easy task. Ultrabook and PC all-in-one and not be able to attract users from tablets and smartphones that are growing faster than the PC. In addition, the price is a barrier is not small.
Breaking old ways (selling price upgrades new operating systems at extremely high prices to make profit), Microsoft can not let prices become barriers to popularize Windows 8. If the failure to popularize new OS, the importance The overall weight of Windows that Microft has made so far will be reduced. $ 40 to experience Windows 8, it's a very pleasant price, and for many users, that's not a big deal. Price policy will be an important factor, can be said is one of the determinants of the ambition popular Windows 8.
Learn Apple's model
For many years, Mac users have been favorably priced when upgrading their operating systems. This allows the company to easily disseminate new features of the new operating system, and from there, it is easier for Apple to direct users to the services they provide. Typically, with the recent Mountain Lion OS, Mac users are turning to cloud-based cloud storage service, and Mac users are also much easier to integrate their PCs with the iPhone and iPad. The latest version of "Cabled Disposable" promises to launch this month, will be extremely cheap upgrade, only $ 20. Apple's policy may also make it more likely that Microsoft will migrate from Windows to Mac because the price of the OS is very cheap. Apparently, lowering the price of Windows 8 is a required step that Microft must take to realize the ambition of disseminating new OS on both PC and tablet.